In 2014, Safeway divested the rest of its Blackhawk Network shares to make Blackhawk a fully independent company.

In 2013, the company filed for a $200 million IPO on NASDAQ. This included the acquisition of the German startup Retailo and the purchase of Parago Inc. The company grew over the following years by expanding content, channels and markets through organic growth and acquisition.

The Nordstrom gift card was one of the first items launched by the group. The company originated selling gift cards through Safeway stores in 2001 and then expanded to other partners in the United States. Blackhawk headquarters are in Pleasanton, California and the company was incorporated in 2006. Blackhawk's network reaches people through a number of different channels including in-store, online, mobile, and incentive. It sells branded physical and digital gifts, phones, prepaid debit, and incentives cards online and through a network of global retailers. is an American privately held company that operates in the prepaid, gift card and payments industries.

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